Teel Lidow, founder of Boerum Apparel (Photo: Nicole Disser)
“I don’t understand why everyone isn’t juicing, it’s just so easy,” I once overheard a waifish juice bar owner declare to her perfectly coiffed dog, or maybe it was her friend. Does it really matter? I don’t think anyone (save for me) was really listening. The point being, ethical eaters often fail to realize that most people don’t have access to luxuries like liquid diets and organic produce that costs multiple times the pesticide-coated stuff, but the founder of Boerum Apparel, a Williamsburg-based sustainable clothing company that invokes foodie language like “small batch” and “farm to closet,” has a better attitude about these things.
“I’m not wearing anything that I have any information about because it’s almost impossible to get that information,” Teel Lidow said, looking down at his Oxford shirt and jeans. And that’s not because he’s a cynical banker boy just trying to make his millions and get out of the sustainable fashion biz. “People need to be clothed and no one needs to be a martyr about this, basically.”
Just in time for Halloween, it’s Williamsburg’s worst nightmare. We’re told Ralph Lauren’s Double RL & Co will open Friday morning at 85 North 3rd Street, right next to the new Steven Alan Optical store and just around the corner from the new J.Crew store, and the new Urban Outfitters, and the new Madewell, and the new (and now boozed-up!) Starbucks. Soon the neighborhood will be called Williamsburg Mills.
What’s going on at 101 Greene Street? You may recognize the above scene as the work of Mark Alan Stamaty, whose frenetic renderings of NYC have graced the pages of the Village Voice (olds may remember his late-’70s Village-set comic, “McDoodle Street”), the cover of the first They Might Be Giants album, and more recently the cover of Will Hermes’s excellent account of the ’70s music scene, Love Goes to Buildings on Fire.
As its name implies, it takes some effort to discover the new storefront of Lower East Side’s enigmatic purveyors with panache, The Hunt. Framed under an electronics store sign belonging to an old tenant, The Hunt’s cryptic entrance acts as a sort of portal into the world contained within – part store, part museum – where the line between old and new is a bit uncertain.
Cipriana Quann (Left) and TK Wonder near the L Train’s Jefferson Street stop in Bushwick. (Photo: Sioux Nesi)
It’s not the main focus of the book, but in the last chapter of Brooklyn Street Style: The No-Rules Guide to Fashion, authors Anya Sacharow and Shawn Dahl take a moment to reflect on why, in New York City’s rapidly changing cultural landscape, Brooklyn is now widely acknowledged as the city’s most exciting area when it comes to fashion. “The fashions of the city reflect the experience,” they write. “From the Brooklyn side of the river, the experience feels more authentic: grittier, diverse, small scale, and creative. It’s reminiscent of the perfectly imperfect New York.”
Inside Adaptations (Photo via Adaptations Instagram)
Adaptations, a newish vintage furniture store, breaks with most of what you’ll find around these parts of Greenpoint– heavy reclaimed wood, ultra-modern, and even minimalist– with its flair for what owner Kyla Burney describes as “relaxed-eclectic, bohemian-modern, and California ’70s.”
When we stopped by the shop today– inside the short-lived home of Alter Vintage, where they’ve been since the start of August– we found Kyla and two other women sorting through mounds of new inventory from a recent trip to the West Coast. More →
The law has spoken: leggings are not pants and the sidewalks of New York are not your yoga mat. So toss out the athleisure wear and take advantage of these two shopping opportunities.
The Vintage Twin NYC Pop-Up Shop July 22 to 29 at 42B W. 14th St., Union Square
Morgan and Samantha Elias, the titular twins who operate this roving vintage shop, usually pop up in the slim space at 355A Bowery, but this time they’re slipping into something a little more comfortable. “It’s going to look like we took over a vacated Gap store,” Morgan promises of their larger space on West 14th Street. But don’t expect plain-Jane, off-the-rack designs: The Eliases buy ’60s-to-’90s pieces from estate sales and then adapt them by, say, turning a gown into a short skirt, or sewing a section of Teenage Mutant Ninja Turtles bedsheets onto a denim jacket. Plus, we’re told a “jean-ius” will be on hand at a “denim bar” to size each customer for the perfect fit of Levi 501s or Wranglers.
This is officially the season where all these people who describe themselves as your friends keep calling (on the actual phone, wtf), beckoning you to join them for some really screwed up stuff like BBQs and Beach Bus Excursions. Whatever happened to text messages? Hiding in your apartment for days on end? Unfortunately during summer, such creature comforts are regarded as anti-social, perhaps even dangerous. But if you can make it to these two events, we promise you’ll have a whole heap of excuses to avoid person-on-person contact for the next few months or perhaps even longer, plenty of time for your friends to wrap up their molly bender and quit being so creepy. Reading materials will save you yet.
If you’re looking to round out a lazy Saturday at the Brooklyn Flea, grab a morning coffee on the way to the L Train, or snag some unique pieces to invigorate your summer wardrobe, The Vale Collective is ready to deliver. The ambitious cafe/boutique/gallery soft-opened this week inside of the old d.b.a. space at 113 North 7th St., and owner Stephanie McDermott and project manager Kim Lenoir (who are also Williamsburg roomies) are perfecting the store for its first weekend in business. More →