(Photo: Daniel Maurer)
We already knew that Luke’s Lobster was bringing an outpost of its lobster-tail cart to the forthcoming Williamsburg location of Whole Foods, and Roberta’s has been teasing the sticky buns (and other breads) it’ll bring to the table. Now comes news that some other local institutions will be repped at the megastore’s food hall, including OddFellows Ice Cream, No. 7, and East Coast Poke (which, sorry, is not a Pokemon gym, but a Smorgasburg vendor that specializes in Hawaiian salmon-and-rice bowls). Because if there’s one thing the Urban Outfitters concept store taught us about chain retailers, it’s that one simply does not walk into Williamsburg without giving some space to indie producers.
As you can see from the below list of food stations, Whole Foods has not only summoned some locals to wheel in their carts, they’re also “paying homage to Williamsburg’s storied roots” via a “take on a traditional Jewish delicatessen.” Dubbed N4, it’s named after a street that recently saw the opening of a Levis, G-Star, and Scotch & Soda. Read their descriptions of the food stations to find out what’ll be in the mix when the store opens July 26.
- N4: Paying homage to Williamsburg’s storied roots, N4 is a restaurant and tap room offering an all-natural take on a traditional Jewish delicatessen. As an exclusive to Whole Foods Market Williamsburg, N4 has collaborated with Red Hook Winery for an exclusive array of wines on draft. Additionally, the venue’s entire craft cocktail list features only New York state local liquors.
- No. 7: The critically-acclaimed No. 7 restaurant group will be introducing its first permanent outpost at a Whole Foods Market store, expanding on their current pop-up location at Whole Foods Market Third & 3rd in Gowanus, Brooklyn.
- OddFellows Ice Cream Co.: A neighborhood favorite quickly ascending to the top of the ice cream ranks, OddFellows will be offering shoppers a rotating menu of its fresh, small batch and seasonal flavors served from its signature ice cream cart.
- East Coast Poke: Bringing Hawaii’s finest cuisine to Whole Foods Market Williamsburg, this NYC-based restaurant will serve up fresh poke bowls showcasing sustainably sourced seafood.
- Luke’s Lobster: Known for their sustainably sourced seafood shacks, this regional favorite will be parking their Luke’s Tail Cart for the first time at a retail location to sell traceable, sustainably sourced lobster tails.
- Layered: A healthy indulgence option for shoppers made with Anita’s Coconut Yogurt featuring vegan and paleo parfait offerings with a variety of toppings perfect for breakfast or a snack.
- Pizza: A Whole Foods Market store staple, Pizza will be offering an array of handmade pizzas made with dough from New York’s Terranova Bakery and local ingredients including basil from Gotham Greens, and more! Pizza will also be launching freshly baked Puccia sandwiches.
- Kikka Sushi: Featured in more than 100 Whole Foods Market locations around the country, Kikka is known for fresh and sustainable sushi perfect for dining in or on-the-go shoppers.
Correction: The original version of this post was revised to correct the store’s opening day.