(Photo: Daniel Maurer)
After opening 11 locations in Manhattan, Juice Generation has come to Brooklyn via Bedford Avenue. As you can see, the raw juicer, which launched in Midtown in 1999 and opened a kitchen in Long Island City ten years later, is relishing its new Williamsburg outpost with a mural of the Manhattan Bridge in the back room, where there’s also an enclosed plant display (and free wifi!).
There’s greens in the juices, too — “king kale,” as the veggie du jour is called on the back room’s other wall display, is blended into three of the cold-pressed juices, including the Hale to Kale and the Get Ur Green On. The place also serves smoothies, acai bowls, boosts and shots, gluten-free muffins and cookies, vegan soups, and prepared raw foods like cashew-cheese ravioli and coconut pad thai. (See the menu here).
Clearly, the newcomer is bound to give Tiny Empire (right around the corner on North 6th) and Juice Press (a couple blocks up on North 8th) a run for their money. Especially since Juice Generation packs some celebrity cache: founder Eric Helms created the Cooler Cleanse with Salma Hayak, who wrote the forward for the Juice Generation cookbook. You can pick up the $58-per-day cleanses at the Williamsburg store, which is open Monday to Friday 7 a.m. to 10 p.m. and Saturdays and Sundays from 8 a.m. to 10 p.m.
Juice Generation, 210 Bedford Ave., bet. N 5th and 6th Streets, Williamsburg