Just, wow. Any given frame of this short film created by Patagonia Surf Bowery along with Indoek (makers of everything from custom teepees to a Bro in the City app) is a diorama-like snapshot of what it is to be young and bearded in the Bedford + Bowery domain in the first quarter of this 21st century. If you aren’t sleeved up with pizza tats and don’t ride a fixie with dual skateboard and surfboard racks, you’ll want to study this video, starring the Bowery surf shop’s employees, to see what you’re doing so, so wrong. To that end, we’ve broken it down frame-by-frame, below.
0:05 Girl in a military jacket drinking from a coffee mug that pretty-good-chance was purchased on Etsy
0:15 Bearded guy with tats reaches for his iPhone, with a mason jar nearby
0:25 Guy in Ray Bans and a nautical striped shirt takes his skateboard onto the train
0:30 Guy in plaid rides his fixie across the Williamsburg Bridge
0:35 Bearded guy skates down the Bowery
0:50 Hey, it’s CBGB John Varvatos!
1:05 Dude with horn-rims and a YOLO tat makes a surfboard purchase
1:20 Man makes surfboards from reclaimed water-tower wood
1:47 Man shops at the Greenmarket using reusable bags
1:50 Guy in a knit cap wears a reusable bag as a tank top
2:00 Man straps surfboards to a Pathfinder in Williamsburg.
2:20 Surfing!
4:00 Guy in a Joni Mitchell hat skateboards onto a Williamsburg rooftop
4:05 His friend climbs a water tower
4:15 Teepee time!
4:17 Flannel
5:30 Rockaway Beach. “Rockaway Taco or Roberta’s?”
Correction: the original version of this post inexactly identified Indoek as a Williamsburg-based brand; they’re actually Venice, Calif.-based, though they have a Williamsburg PO box.