Just, wow. Any given frame of this short film created by Patagonia Surf Bowery along with Indoek (makers of everything from custom teepees to a Bro in the City app) is a diorama-like snapshot of what it is to be young and bearded in the Bedford + Bowery domain in the first quarter of this 21st century. If you aren’t sleeved up with pizza tats and don’t ride a fixie with dual skateboard and surfboard racks, you’ll want to study this video, starring the Bowery surf shop’s employees, to see what you’re doing so, so wrong. To that end, we’ve broken it down frame-by-frame, below.
0:05 Girl in a military jacket drinking from a coffee mug that pretty-good-chance was purchased on Etsy
Correction: the original version of this post inexactly identified Indoek as a Williamsburg-based brand; they’re actually Venice, Calif.-based, though they have a Williamsburg PO box.