If you were bummed when the Parks Department declared no surfing during the blizzard, you’re probably familiar with Lost Weekend, the Lower East Side’s haven for surfheads and poseurs alike. Stocked with boards, fins, and various riptide-esque films, books and magazines, it provides a year-round taste of summer (not to mention, coffee). Now, after four and a half years on Orchard Street, the shop’s days are numbered.
Shaking hands with Chris Williams and Jeff Schroeder immediately made me feel not only very un-tan but also very un-rad. The two friends recently moved from California and have opened up Union Surfboards in their new neighborhood, Greenpoint. We met inside their studio that’s just big enough to sand off a board and drink a few beers in the process. The place is dusty, but in a clean beachy sort of way and is by no means a faddy showroom– it’s a real workshop. As we spoke, Williams, despite having a broken hand, would compulsively polish one of the boards propped up on a saw horse.
It’s easy to be charmed by the Bushwick-based design duo behind the recently launched clothing line So Saturday. Their nicknames are Captain and Doc, they have a knack for finishing each other’s sentences and their one-of-a-kind button ups are printed with lobsters, avocados and corndogs. They surf, they skate, and they document their adventures on a Super 8 camera. They also embody an enviable blend of laid-back California cool (radical, dude) with a can-do New York attitude.