It’s easy to be charmed by the Bushwick-based design duo behind the recently launched clothing line So Saturday. Their nicknames are Captain and Doc, they have a knack for finishing each other’s sentences and their one-of-a-kind button ups are printed with lobsters, avocados and corndogs. They surf, they skate, and they document their adventures on a Super 8 camera. They also embody an enviable blend of laid-back California cool (radical, dude) with a can-do New York attitude.
So Saturday’s first collection, Erotica, was produced right here in New York and is coming soon to a surf shop or hip boutique near you (that is, if you live here or in California). We sat down with Josh “Captain” Goldsmith and Annelise “Doc” Jeske to find out a little bit more about their brand. They shared a grilled cheese sandwich.
Captain: I only knew one person here, which was her roommate, so we started hanging out and making stuff together two years ago.
Doc: Functionality and simple everyday cuts is part of what we do, but we’re really defined by bright colors and bold patterns. We want to make things that stand out and that people feel excited about.
Captain: Jeff Devine.
Doc: He took surf photos in the ’80s. Just looking through the shorts people were wearing in Malibu in the ’80s is pretty spot-on what we aim for.
Captain: There are very few things that actually last through the kinds of things that we do that look crazy and fun. It’s almost out of necessity – to look how we want without having our shit fall off of us.
Doc: I think I still design for myself, or for both of us, in a lot of ways.
Captain: But a lot of the time we’ll make custom things for people specifically to help how they live their life. For myself, I designed a lighter pocket so I could have a lighter on my person without it taking up pocket room.
Captain: If we could go back in time, Hunter S. Thompson would be cool. I like watching videos of him because the way that he carries himself and the clothing that he wears was so unique compared to the other people in the world of journalism and writing. Do you have a person? Michael Jackson?
Doc: Ariel Pink.
Doc: Yeah, we did that on my Super 8 camera – everything was shot on real film. That’s been something that’s been really cool for us, too; we both have other interests like photography, video, web design and we’ve been doing everything ourselves.
Captain: It’s always been about using it as an excuse to do all the things we would do anyway. Now we have a reason to take photos, now we have a reason to go to the beach to go surfing. I work a day job too — I’m a barista at Hungry Ghost in Brooklyn.
Doc: We’ve been listening to a lot of Connan Moccasin lately.
Captain: It keeps us motivated. I love California, I spent 25 years there, but I ran into a lot of, “Oh, we should do this, we should do that,” whereas here it’s, “We’re going to do this, do you want to come?” It’s set into motion a lot faster than anything I experienced in California. There you discuss and have really cool ideas. There’s a lot of…
Captain: Here it seems to be a lot of kinetic energy. If you can make something happen in California, that’s impressive.