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Rainbow Bagels Are BACK! But Sorry, the Churron Only Exists On Broad City

(Photo: Courtesy of The Bagel Store)

(Photo: Courtesy of The Bagel Store)

Get ready for your Instagram feed to once again be flooded with play-doh-like technicolor baked goods: The Bagel Store is back in business. The Williamsburg shop has become an obsession among both Brooklynites and out-of-towners, who’ve been lining up for blocks in order to get their hands on candy-colored rings of carbo-joy. Call them the new cronut or the new “churron,” the churro-macaron hybrid that had everyone queuing up on Broad City last night.

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