Unlike most coffee shops opening on the LES these days, Treats, a new pastry counter that doubles as a fashion boutique, isn’t touting single-origin beans or a trendy roaster. Asked what he’s serving, owner Eric Levine answers, “It’s just regular coffee — like, cheap.”
And cheap it is: at $1.50, the iced coffee thankfully bucks the trend of skyrocketing prices. Espresso is $2.
The clothing and accessories that line the tiny shop’s shelves are a different story. Items from outré designer Adrian Alicea, who once outfitted Linda Evangelista with a spiked wrestler helmet on the cover of Italian Vogue, aren’t exactly priced to move — though you can snag a $20-off coupon at the pastry counter. And tonight, during a sample-sale party that starts at 8:30 p.m., you can score $3 beers and hors d’oeuvres.
Levine was previously pastry chef at his family’s Glatt Kosher restaurant, Brasserie Halevi, in Cedarhurst, Long Island. His Manhattan spot — which started as a pop-up a couple of weeks ago — stocks treats like kosher cupcakes, cheesecake, and mousse in flavors like chocolate, mango, and occasionally alcoholic flavors like strawberry with vodka. There’s also a new line of Adrian Alicea-branded macarons.
From Sunday to Wednesday, he has access to a hidden back lounge (which appears to be larger than the shop itself) that he shares with Grey Lady next door. He plans to take advantage of it for Tuesday-night sample-sale parties.
Treats, 77 Delancey St., at Allen. St.