Because Bedford Avenue isn’t caffeinated enough, The Bean, a chain of East Village coffee shops popular with NYU students, is planning to open a location along Williamsburg’s main thoroughfare this Spring. And the Manhattanization of Bedford continues!
The Bean’s fourth outpost — in a brand new residential building at 101 Bedford, just a block from McCarren Park — is due to open this April.
Sammy Cohen, co-owner of The Bean, said opening on the corner of Bedford and N. 11 Street makes perfect sense. “Williamsburg and the East Village are really extensions of one another,” he said. “A lot of our customers [in Manhattan] come from that area [in Brooklyn] already anyway.”
Meanwhile, a block away at 120 Bedford, in the space that formerly held La Isla Grocery, construction has begun for an upscale organic grocery. It’s being opened by the folks who own Khim’s Market at 460 Driggs Street, whose tagline is “Go Green!”
Here’s what it looks like when classic bodega signage gets striped over: