(Photo: Daniel Maurer)
While the Franklin Avenue retail strip keeps growing (a home design shop, Home of the Brave, popped up last week) one of its pioneers said farewell over the weekend.
Dalaga, which got a Best of New York nod in 2010 for its stylish but affordable dresses, has packed up after eight years. Just like Wonderwolf and Cute Attack! have in recent weeks, the owners, who are both preggers, are taking their business online-only. Here’s the goodbye letter.
Dearest Dalagas,
First, a heartfelt thank you. Thank you for being our customers and more importantly, our friends over the past eight years. Thank you for braving the G train and telling your friends about us. Thank you for giving two sisters the opportunity to fulfill a lifelong dream. Thank you for making Dalaga everything it is today. And what Dalaga is today, is about to change in an exciting way for us.
As of March 2nd our Dalaga storefront will be closing, but we aren’t going away! We will be available to you 24/7 online at Dalaganyc.com with your favorite indie designers (no G train!). Best of all, you can still shop the Designed by Dalaga jewelry collections online, which will be debuting new designs every season.
Of course we will miss the hustle and bustle of our beautiful store and seeing your beautiful faces, but we are confident we can still deliver the Dalaga experience you expect. In the meantime, be sure to bookmark us, follow us on Instagram, friend us on Facebook, and keep an eye out for the Dalaga jewelry collection in a store near you!
So while we are both expecting two new little Dalagas in the next few months, it’s time for us to move our business out of the store and onto your desktop.
We are so excited to make this move and can’t wait for you to come with us. Until we close our doors on March 2nd, we are marking down almost everything – including our coveted props and furniture! Please come visit us and bring a piece of Dalaga experience home with you.
Thank you Greenpoint. Thank you Franklin Street. And thanks to each and every one of you for making this all possible.
See you on the World Wide Web.
Michelle & Mary Mangiliman
Sisters & Owners, Dalaga