In just a couple of weeks, 10 Astor Place will be home to yet another franchise of the ever-popular mini-chain Sweetgreen whose salad-tossing expertise and local-farm-to-tongs ethos have hoisted them to top of the lettuce pile, so to speak. In a city full of assembly-line salad joints that follow Subway’s personalized sandwich-prep model (without being gross about it), Sweetgreen seems to be sweeping the competition– their Williamsburg location regularly draws lunch-hour lines extending all the way to the door, making them a standout in the fast food new wave that’s taking over our increasingly health-obsessed city.
Schmackary’s, a Hell’s Kitchen cookie shop that has enough of a cult following that it’s the subject of a BuzzFeed list, is the latest Manhattan spot to open on (or just off of) Bedford Avenue. The cookie shop joins Meatball Shop, Dos Toros, Umami Burger, Sweetgreen, Davey’s Ice Cream, Joe’s Pizza, The Bean, and soon Gunz and Parm in turning Williamsburg’s main drag into a mini Manhattan.
Nearly a year ago, we got word that Sweetgreen, the crunchy fast-casual chain, was plunking down in Williamsburg, in a building near the forthcoming Whole Foods that will also be home to outposts of Parm and Umami Burger.
This summer 162 N. 4th Street will be home sweet home to sweetgreen, the Washington, D.C.-based chain of salad spots. The new location, on the corner of Bedford Avenue, will benefit from the foot traffic Whole Foods Willamsburg generates when it eventually opens across the street, and will share a building with forthcoming locations of Umami Burger and Parm.