The latest fast-casual joint to hit NYU’s West 8th Street corridor is also the latest poke bowl spot to hit the city. No, this one doesn’t sell Dole Whip. But it’s got a few things going for it, starting with a mini market selling Japanese goods.
Okay, so the market is more like a few shelves on the wall, and isn’t likely to assuage those still mourning the recent loss of M2M nearby. But still, you can pick up Japanese goodies like Pocky, Hi-Chew, Hello Panda, and wasabi peas, along with condiments like sesame oil and Sriracha.
The Boston location of YO!. (Photos courtesy of YO! Sushi.)
Between London’s Wagamama, which opened on 26th Street in November, and L.A.’s Sugarfish, which opened on 20th Street around the same time, the Flatiron has seen an influx of cult sushi imports. You can add another one to the list: Another UK brand, YO!, is set to bring its conveyor-belt sushi to the suddenly happening hood next month.
Tonight Jonathan Morr of BONDST will bring a Brooklyn outpost of his other sushi den, Cherry, to Williamsburg. That may cause some to worry about the upscaling of the neighborhood’s dining scene (a cherry that was already popped by The Elm). After all, Cherry’s meatpacking-esque location in the Dream Hotel looks like a place where the girls from Sex and the City would get a drink, not the girls from Girls. More →