With rents going up, an L Train shutdown imminent, and chains like Lululemon moving into the ‘burg, retailers are tasked with drumming up more business and loyal shoppers. Enter the first ever Williamsburg Shopping Weekend.
Just in time for Halloween, it’s Williamsburg’s worst nightmare. We’re told Ralph Lauren’s Double RL & Co will open Friday morning at 85 North 3rd Street, right next to the new Steven Alan Optical store and just around the corner from the new J.Crew store, and the new Urban Outfitters, and the new Madewell, and the new (and now boozed-up!) Starbucks. Soon the neighborhood will be called Williamsburg Mills.
Depending on what street you turn on in North Brooklyn you’ll see scruffy versions of Andrew McCarthy’s character in Less Than Zero, neon ‘90s kids looking like In Living Color audience members, urban hikers and token goths. Take a sneak peak at Victory Press’s Fall 2013 lookbook and it’s as if 70% of these lurkers collided at a skate park and came out as a cohesive look.