Another Washington, D.C. import is joining Sweetgreen near Astor Place, and they’re giving away free pies to the first 100 people in line tomorrow.

No, &pizza isn’t one of those “jumbo slice” joints that attract Adams Morgan frat bros. The brand bills itself as “counter-culture” and believes in “celebrating the individual” and employing “people who think differently… who live with passion.” To show just how hip they are, they’re giving away free “&” tattoos, which allow the wearers to get free pizza for a year, to the first 23 people in line tomorrow. The store also features a sculptural installation by local artist Jason Woodside.

The newcomer is likely to give nearby Pie By the Pound a run for its money. Like that longtime local, &pizza specializes in oblong pies, but it also lets customers craft their own from a choice of three organic doughs (including gluten-free) as well as various sauces and spreads; an array of vegetables that are locally sourced whenever possible; proteins that range from bacon to vegan beef; and “finishes” such as Mike’s Hot Honey and fig balsamic. Yelp reviews for the NoMad location, which opened last month, have been pretty positive.

&Pizza’s Astor Place location, at 740 Broadway, opens Oct. 3 at 11am.