Back in January when Taco Bell introduced its Naked Chicken Chalupa, the Bell’s pop-up “Speakeasy” in Noho seemed like the toughest table in town. We caught wind of the place too late to get in on it, and experienced some 7-layer FOMO, but now we all have a chance to redeem ourselves: The Bell just announced a new breakfast creation, dubbed the Naked Egg Taco, and it’s going to be served at a brunch pop-up where mimosas will be flowing.
Okay, I may have buried the lede here. NEWS FLASH: Taco Bell is introducing a taco that has a fried egg for a shell. That’s right: Somehow the Dr. Frankfurters at the Bell (starting with Liz Matthews, who has what might be the most awesome job title in the world: Taco Bell’s Chief Food Innovation Officer) have created a fried-egg shell that holds crispy potatoes, cheese, and a choice of bacon or sausage. If you’re asking yourself how one would eat such a thing without becoming a glistening greaseball, well, there’s only one way to find out. Well, two of them, actually: You can wait till August 31 and “shell out” (see what I did there?) $1.99 to scarf one of these things with all the other plebes, or you can do it in style and make an Opentable reservation for the Bell & Breakfast, which kicks off Thursday. Food and drink (including mimosas) will be free at the pop-up, which will take over the Soho Culinary Loft at 495 Broome Street.
Time to make a run for the Soho/Tribeca border.