You’ll have to book a flight to Tokyo if you want to hit one of the last remaining outlets of Tower Records, but you’ll no longer have to do the same to experience another throwback to the ’90s: the sickly sweet taste of Zima. The sparkling lemon-lime cooler, which was discontinued here in 2008 but remains popular over in Nippon, has returned to the states just for the summer. MillerCoors is bringing it back, complete with a website that screams GeoCities running on Netscape.
During its day, Zima was to late-night comedians what Arby’s is to Jon Stewart. And then it just disappeared. I still remember the last time I saw one on the shelves of a New York City bar– at Galaxy Karaoke in Chinatown, November 10, 2008. It’s only been a couple of days, but it looks like Brooklyn bargoers are already (reluctantly) embracing the Z’s return. (And why not? The ’90s are BACK, baby!) The Instagram you see above isn’t a still from the San Junipero episode of Black Mirror. It was taken at Do or Dive in Bed-Stuy, which claimed to be the first bar in Brooklyn to “RE-serve” Zima.
And now we just wait another 10 years for the return of caffeinated Four Loko.