The scaffolding covering the facade of the new 32-unit condominium at 100 Avenue A was recently removed, revealing it to be, well, like any other East Village condo development.
The eight-story property, which is the latest from controversial East Village luxury developer Ben “The Sledgehammer” Shaoul, is nearing completion and is “expecting closing this fall,” said Jordan Hurt of Nest Seekers International, the firm handling unit sales. The new development will feature amenities including a “zen garden,” landscaped rooftop and a new Blink Fitness gym, which opens around the same time as the building itself.
Shaoul’s company, Magnum Real Estate, bought the property in 2013 for $15.5 million, according to city records. Two years ago, the old grocery store that had previously stood at the location, between 6th and 7th Streets, was torn down—a process that revealed the old building’s defunct movie theater. In the meantime, developers have built up hype surrounding 100 Avenue A through a sincerely bizarre marketing campaign, involving the silhouette of a naked woman, with “100 Avenue A” scrawled on her.
So far, the brokers have sold 20 of the 32 available units, which range in price from $1.3 million one-bedrooms to $2.5 million two-bedrooms. According to Real Estate Weekly, one of the units sold has already set a record. At $1.88 million, the 700-square-foot apartment in 7C is the priciest non-penthouse unit in the East Village, at a whopping $2,685 per square foot.
With the developers shooting for a fall opening date, these new, high-rolling tenants will presumably move in to their luxury units just after the annual punk show to commemorate the 1988 Tompkins Square Park riots. Bummer they’ll miss the chants of “Die, Yuppie Scum” as hardcore music blares under their windows.