The dream of the ’90s is alive on Bedford Avenue.
Williamsburg recently got Soho-esque retailers like Levi’s, G-Star, Scotch & Soda, and Ralph Lauren, but they’ve all been on side streets. Which makes it notable that Dr. Martens, the once favored boot brand of punk rockers and grunge poseurs, is coming to the main strip. The DM logo is now up at 193 Bedford Avenue, the long vacant Tasti D-Lite space that briefly housed the Lola Star holiday pop-up. A Dr. Martens rep tells us there’s no hard date yet, but the store should open “most likely end of February.”
Here’s where I’d normally insert a rant about Williamsburg being overrun by chain retailers, but, dammit, I’m wearing Docs as we speak, so I guess I’m Part of the Problem. Hey, it’s better than an Uggs store?
Update, 4:05 p.m.: Shortly after posting this, I noticed the following about my Doc Martens, which I’ve only worn a few dozen times. Maybe I should’ve launched into that rant about chain retailers.