N 4th Gets Levi’s, G-Star, and Scotch & Soda; Whole Foods Set For Spring

First it was J.Crew, then Ralph Lauren, and now a Levi’s Store has come to the Bedford stop. It quietly opened at 120 North 4th Street last week, in the same building that will house the Whole Foods store. We’ll reserve comment (because I’m wearing Levis as I type this) but one guy is already using the word #jeantrification to describe this particular brand of gentrification. He’s the founder of a retail management and investment firm, so we’ll assume he’s being “cheeky” (we can play, too!)

@LEVIS opened yesterday in #williamsburg! #jeantrification #retailrealestate pic.twitter.com/d6oMMRAMxQ

— Jason Richter (@retailpsf) November 13, 2015

But the Levi’s Store is just the start of it. Next-door, Scotch & Soda just opened an outpost to match the Beverly Hills location it opened last month.

And on the other side of the Levi’s store, on the corner of North 4th and Berry, G-Star RAW has opened an outpost.

As for the Whole Foods store, the plywood has finally come off and the monster has officially announced itself via a banner touting an opening in late spring.

While we’re at it, here’s what the Apple store is looking like these days. Bedford Mills is coming right along! (And yes, I took this photo on an Apple device.)
Update: The original version of this story was updated with news about the G-Star and Scotch & Soda stores.