7-Eleven isn’t exactly loved by all New Yorkers, but then again it sells mustacheod mason jars, so who can blame a budding Williamsburg bodega owner for copping its steelo?
Lucky 7 Gourmet Deli, which opened about a month ago on the corner of Bedford and Broadway, serves a mix of standard bodega junk food and more precious products like Fentimans Curiosity Cola, kale chips, and McClure’s Pickles — plus it has a grill, a deli counter, and a juice bar serving elixirs like the Hangover Killer and the Blood Builder. The juices are a couple of bucks cheaper than over at Juice Generation, but the only thing remarkable about this place — really — is its appropriation of the 7-Eleven color scheme, which is more evident in this close-up:
We’ll give these guys credit — they were a little bit more subtle than the Highline Deli:
And being low-key about identifying with corporate behemoths is pretty wise ’round these parts. Just look what was right outside of the place.