(Photo: Daniel Maurer)

When it opens in a long vacant storefront at 64 Delancey on Friday, Red Royalty Gallery promises to offer an alternative to what it calls the “white cube model.”

Its first show, “The Emperor’s New Clothes,” showcases Princeton-based artist Kremena Lefterova’s porcelain and ceramic sculptures mixed with digital drawings and video. Her work simultaneously evokes Cirque de Soleil, The Nightmare Before Christmas and sad French clowns.

Red Royalty is styling itself as a “salon-type contemporary art gallery,” according a manifesto published on its Facebook page. With a two-headed logo that looks like a mash-up of Alice in Wonderland’s queen and the horse from Equus, it’s not surprising that the gallery seeks to be “rooted back in the Art nouveau’s eclectic philosophy and the tradition of totality and theatricality: wooden floors, decorated storefront windows, and high chandeliered ceilings.”

“The Emperor’s New Clothes,” at Red Royalty Gallery, 64 Delancey St., bet. Allen St. and Eldridge St., April 4 through May 5