(Photo: Daphne Wester, courtesy of Max in Williamsburg)

(Photo: Daphne Wester, courtesy of Max in Williamsburg)

You’ve probably never heard of Basilicata. “It’s the sort of place nobody knows about outside of Italy,” says Luigi Iasilli, the owner of Max. “But the people are friendly, the food is good, and it’s home.”

Luigi operates his trattoria along the same principles — welcoming everyone with delicious, traditional food as if they were his neighbors in a rural town. Even in the big village of the East Village, Max “had some real regulars, coming in sometimes five, six times a week,” Luigi says with a little laugh.

(Photo: Daphne Wester, courtesy of Max in Williamsburg)

(Photo: Daphne Wester, courtesy of Max in Williamsburg)

That location, alas, closed last year, but Luigi says he hopes to recreate its spirit just a block from Bedford Avenue, serving the same menu he began with 15 years ago. With its warm wooden interior, the Williamsburg location — which opened Friday after a year in flux — aims to be a neighborhood staple for pomodoro after work, a place to catch up with a friend over a latte or a glass of wine, and an effortless brunch spot for a mimosa or the enticingly titled Max Mix (pomegranate and champagne).

Sounds like a concept worth exploring.

(Photo: Daphne Wester, courtesy of Max in Williamsburg)

“Basilicata is a little bit like the concept of God — you either believe in it, or you don’t” — Rocco Papaleo, an Italian actor from the region, in his movie Basilicata: Coast to Coast. (Photo: Daphne Wester, courtesy of Max in Williamsburg)

Max, 740 Driggs Ave., nr. S. 2nd St.; Williamsburg, 347-987-3645