Dirk the Norseman isn’t the only microbrewery opening imminently. Paulaner, the 375-year-old German beer brand, opens its first U.S. brauhaus this week on the Bowery. Prepare for impact.
Half of the beer hall is located at 267 Bowery, in the building that used to house Sammy’s Bowery Follies, and exposed bricks in the basement private dining area harken back to the legendary cabaret. But that’s where the similarities end.
Upstairs, in the center of the 9,800-square-foot beer hall, are two giant copper and steel brewing tanks, the back of which are stamped with Paulaner’s familiar insignia (the brand has 25+ locations internationally).
Andreas Heidenreich, a Master Brewer who spent nine years opening Paulaner Brauhauses across China, was standing at the top of one of the vats during our tour earlier today. He’ll oversee the onsite microbrewery, whipping up a Hefeweizen, a Munich Lager and a Munich Dark along with a number of seasonal beers (see the list below).
In front of the tanks is a long, light wood bar and red cushioned chairs. The space holds 240 schnitzelheads, 110 of which can squeeze into a dining area where traditional German and “vintage NYC” dishes will be made with locally sourced ingredients (see the menus below).
There will be an invite-only opening on Thursday, and then she opens to the public Friday. Weekday hours will be 7 a.m. to 11 p.m., with a brief service break between lunch and dinner.
Paulaner Brauhaus, 265/267 Bowery, nr. E. Houston St.; (212) 780-0300