When Williamsburg longtimer Bliss Cafe closed at the end of last month, Free Williamsburg snarked that it “will be missed when it’s replaced by Zara, or whatever ends up there.” Well, it’s not a Zara, but a little further north, Bedford Avenue has suffered yet another corporate indignity. Currently lodged in the facade of the 101 Bedford luxury apartments, off of McCarren Park, is a VitaminWater vending machine/jukebox.
Surrounded by giant ads for VitaminWater Zero, the machine invites passersby to play a glorified game of Simon. Images of bottles are rhythmically illuminated while a “summer jam” plays; users are supposed to repeat the pattern on the touchscreen and, if they win, enter their email in order to receive a free bottle on the spot. It seems like a lot of work for a freebie (personally, I’d rather have them handed to me by a chocolate bunny) but some tourists seemed to be enjoying it the other night. On the other hand, not everyone is a fan:
Walked past 3 drunk and disorderly millennials pounding on a Vitamin Water vending machine off Bedford. I yearn for death's merciful release
— Ryan Waddoups (@ryanwaddoups) July 1, 2017
And there you have it, folks– styrofoam cups at Turkey’s Nest are a thing of the past and, right across the street, VitaminWater jukeboxes are the way of the future.