Last week, Ad Age named Vice its Publishing Company of the Year and neatly summarized the bohemian behemoth’s acid-laced ascent: “What had started in Canada as Voice of Montreal in 1994 has now morphed into a Brooklyn-based multimedia empire that can land a deal with HBO — for ‘Vice,’ the Emmy-nominated documentary ‘news magazine’ series that was renewed this summer for a second season — while also playing with the magazine-world big boys (Vice was a 2012 National Magazine Award finalist in the General Excellence category).”
Monday at the Newsroom, top editors Jason Mojica (editor-in-chief of Vice News) and Rocco Castoro (editor-in-chief of Vice Media) will stroll over from their Williamsburg headquarters to tell us how, exactly, the skate-brat rag you used to pick up at Beacon’s Closet rose to such prominence that 21st Century Fox recently bought a 5 percent stake for $70 million. (That’s right, Murdoch is IN.)
Incidentally, we’re told the company has no plans as of yet to expand next-door into the Beacon’s space, as was widely reported — but it’s expanding just about everywhere else: the magazine boasts 25 editions covering 30 countries and a global circulation of over 1 million, the record label has over 50 artists, the publishing arm has put out a dozen books, and nearly 3.5 million subscribers watch YouTube shows like “Fresh Off the Boat with Eddie Huang,” in which the East Village chef bounces from Mongolia to Detroit.
Meanwhile, Vice.com continues to probe everything from sex on the Lower East Side (by B+B contributor Taji Ameen) to Obama’s drone strikes, via long-form video and gonzo reporting that — for better or worse, depending on where you stand — delivers a Fightland-style kick to the face of conventional journalism.
Join us Monday at 7 p.m., at 155 Grand Street, off of Bedford Avenue, as we explore Vice’s evolution from the fringes to the front lines. The event is free but seating is limited; let us know you’re coming.