There’s a good chance that before you’ve finished watching the video above, professional skateboarder and event promoter Joel Meinholz will have hatched five new ideas.

As we followed the Milwaukee native around on a humid Sunday, he schemed something on each block – everything from a skateboarding play based on “Jonathan Livingston Seagull” to an initiative that would turn boring blocks into obstacle courses by adding transitions to existing architecture.
More →