Dear: Rivington + owner Moon Rhee in the new Noho location (Photo: Kirsten O’Regan)

High-end fashion retailers are staking out Noho like there’s no tomorrow. First there was A.P.C., then Filson landed, and Phillip Lim scored a still-under-construction spot. Now, vintage/modern luxe store Dear: Rivington+ has just moved into 37 Great Jones, fresh from its former digs on Rivington Street.
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