“In many ways, the essential player for our entire festival is the geography and psycho-geography of Williamsburg and Greenpoint,” he said.
By psycho-geography, he meant that Williamsburg is no longer just a place — it’s a brand. And it’s safe to say Stedman’s Northside Media Group — which owns L Magazine and Brooklyn Magazine, and produces the Northside Festival — has had a lot to do with that. “The entire goal of our company is to define and showcase Brooklyn as a national adjective for ‘what’s next’ through media and large scale events like the Northside Festival,” he said.
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