Remember those mysterious cubeheads at Astor Place? Well, now we know what they were up to. No, they weren’t trying out the hot new headware. Turns out they were shooting a short for a campaign by the Tribeca Film Festival called “See Yourself In Others.”
“Stories put us in unfamiliar or uncomfortable situations and force us to confront other points of view,” writes Icaro Doria of DDB, the ad agency partnered with Tribeca. That’s what this interventionist film attempts to do as well. Directed by Jared Knecht of Greenpoint-based m ss ng p eces, the film depicts actors walking around the city with mirrored cubes on their heads, as pedestrians react to the sight of their faces reflected back atop the body of another. One of the most striking images is of a Hasidic Jew in South Williamsburg encountering a Muslim man.
The short, screening at Tribeca later this month, is a response to the growing vitriol between people from different backgrounds, ethnicities and belief systems in America. Safe to say it hits the mark better than Pepsi and Kendall Jenner did?