Contemporary women’s fashion label loup, previously only sold online and through retailers like NastyGal and Anthropologie, is opening its very first pop-up shop on Rivington Street. It will be a brief affair, starting on October 19 and wrapping up October 24.
The NYC-based label, helmed by designer Danielle Ribner, will be selling its Fall/Winter 2016 line, which features items like wide-leg “culotte jeans” and jumpsuits, boxy blazers, colorful sweaters, and plenty of denim, twill, and suede. As an exclusive to the pop-up shop, cozy crewneck loup sweatshirts will also be for sale, available in mostly grays and blues.
Though the buzz about buying local generally focuses on food, this time it rings true for the fabrics that adorn those sentient sacs of flesh we call bodies. The brand is Parisian-inspired (loup is French for wolf), but its production is genuinely local. According to its website, Ribner works “solely” with factories in the Garment District to produce the label’s clothes, so essentially every step of the process happens in the city.
The pop-up, which is also designed by Ribner and takes on “the air of a French café,” will also carry a curated selection of footwear from sixties-inspired London label Ops & Ops and accessories from jewelry company Verameat, which originated in the East Village and has been worn by luminaries such as Miranda July and Amy Sedaris. This stuff won’t exactly be cheap (loup’s prices hover in the range of ~$150 per piece) but will leave you feeling better about yourself as a consumer than that cheap “fast fashion” piece that will inevitably unravel in four months.
At the opening party on Wednesday evening, guests will have the chance to customize their loup sweatshirts, bandanas, and handkerchiefs (made in collaboration with another NY-based company, LQQK Studio Printing) with unique embroidery on-site courtesy of the company Old English Rose.
Loup‘s pop-up shop is located at 2 Rivington Street, Lower East Side, from October 19 – 24. Hours of operation are 11 am to 8 pm Wednesday through Saturday and 11 am to 6 pm on Sunday. Opening party Wednesday, October 19, 6 pm to 9 pm.