Coney Island Polar Bear Swim New Year's Day 2015

(Photo: Scott Lynch)

Developers plan to demolish the six-story building at 304 Mulberry Street—one of two neighboring Noho properties recently purchased for a combined $178+ million—and replace it with a taller structure thanks to newly acquired air rights. [The Real Deal]

See a rendering of the 50-unit apartment building intended for 66 Ainslie Street in Williamsburg. [Curbed NY]

‘s Seth Rogen might be spotted near Tompkins Square Park tomorrow night when filming resumes on their untitled Christmas film. [EV Grieve]

Wednesday evening from 6 to 8 p.m. at the Educational Alliance’s Manny Cantor Center, NYC’s Leslie Knopes (aka the Parks Department) will brainstorm ways to improve the Henry M. Jackson playground on the Lower East Side. [Curbed NY]

Bushwick’s Kickstarter-supported Braven Brewing Company will officially launch with a party and free beer next Friday at The Well. [DNA Info]

On 3rd Avenue in the East Village, Metropolis Vintage is offering shoppers who sign up for their email list (and bring in a flyer) 25 percent discounts this month in honor of the store’s quarter-century anniversary. [Racked NY]

Watch chef Thomas Chen prepare the signature pig dish from his East Village eatery, Tuome, in this in-depth slideshow. [Eater NY]

Both Mission Chinese Food and Mission Cantina are now serving up caviar. [Eater NY]

This spring, landmarked Lower East Side synagogue Kehila Kedosha Janina will shutdown part of Broome Street for a day-long Greek Jewish Festival. [Bowery Boogie]