Café Bustelo — the Bronx-born, Cuban-style coffee in the yellow can — has always represented the antithesis of fads. You’re more likely to find the 86-year-old brand at your local bodega than in the modernist cafe that, well, probably replaced your local bodega. But now the brand — no stranger to marketing reinventions — is getting in on the pop-up trend by springing up at 168 Bowery, previously home to the cat cafe and Central Perk.
We doubt it’ll bring lines like the Friends–themed coffee house did, but it’s definitely going for it by offering free coffee, WiFi and musical performances by Migguel Anggelo, Eli Jas, Natalia Clavier, and the Williamsburg Salsa Orchestra. The pop-up will be brewing from October 17 to 26, from 8 a.m. to 5 p.m. on Sundays through Thursdays and till 8 p.m. on the weekends. Peep the schedule below.
