(Photo: Nicole Disser)

(Photo: Nicole Disser)

The kind, and very well dressed crew of 3.1 Phillip Lim on Great Jones Street were very concerned that I was hydrated. At first I couldn’t figure out why several people at the boutique, which just opened today, offered me a glass of water.

But then it all came together– they must have thought I was suffering from dry mouth brought on by a marijuana cigarette, because why on earth else would someone like me have wandered into a shop like this?


(Photo: Nicole Disser)

Well, I definitely wasn’t high. I just wanted to poke around and take some photos of the designer’s second boutique in the city, maybe stroke some luxurious fabrics while no one was looking. But I thank everyone for their concern. Phillip, you’ve hired some truly caring folks over at Great Jones.

Ok we’ve had our laughs, but by now luxury clothing shops are serious business in NoHo. 3.1 Phillip Lim joins existing neighborhood purveyors of fine silks, etc.: Dear Rivington: + , APC, and Filson. The store, much like its neighbors, is massive for a downtown spot– high ceilings and tall white columns give a girl room to breathe while she pets Phillip’s fine creations.


(Photo: Nicole Disser)

One sweatshirt in particular, a crackled bronze lamé struck a chord with me and momentarily got me thinking seriously about a career change. I know a few people, maybe if I get involved with the underground organ exchange I could afford to buy a few of these. For me, the sweater of my dreams is nothing more than a siren tempting me into a life of crime, but if you have an extra $495 lying around, make haste and get yourself a size large so you can swim around in the softest, most amazing fabric ever.

From the inside looking out on to the wretched, toiling classes. (Photo: Nicole Disser)

From the inside looking out at everybody who’s not inside, which means they are nobody. (Photo: Nicole Disser)

Stop in for either luxury shopping or lots of free water: 3.1 Phillip Lim is open at 48 Great Jones St., nr. Bowery, Monday through Saturday from 11 am to 7 pm, Sunday from 12 pm to 6 pm.