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Say goodbye to one of the older boutiques on Williamsburg’s increasingly poppin’ Grand Street strip.

Former attorney Sheila Sharma opened POP in 2005; she’ll close the women’s clothing and accessory store on August 24. “After eleven years, two stores and an online shop, I was ready for a change,” Sharma said. 

Before opening POP’s Williamsburg location, Sharma ran the flagship store in D.C. from 2003 to 2005. “Being an entrepreneur has its own challenges, but even more so when the shop is located in a rapidly changing area where rents and competition are escalating,” she told us. “It just happened that my interest waned at the same time the neighborhood changed and I was ready to leap.”

Until August 24, everything in the store is 50-75% off, including brands like Free People and BB Dakota. Clothes, accessories, jewelry, shoes and bags are steeply discounted, and Sharma is also selling the store’s fixtures: tables, shelving, hangers and mannequins.

“We won’t have more shops in the immediate future,” Sharma said, adding that she’s developing a fashion business-to-business website. “Stay tuned for that,” she teased. “It will be Shop POP still!”