A-Trak (Photo: A-Trak Official Facebook Page)
Traditionally, “fool’s gold” was associated, as its name suggests, with a yellow-tinged mineral, typically mistaken for its more valuable doppelgänger. But there’s no confusion about Fool’s Gold Records.
From the label’s distinctive image to its dynamic, hard-to-pin down roster of artists, since 2007 “Fool’s Gold” has come to stand for originality and a damn good time. Having discovered Kid Cudi, re-discovered Danny Brown and introduced the delectable Duck Sauce to the world, the label’s success can largely be attributed to its musical prospectors/co-founders, Nick Catchdubs and Alain “A-Trak” Macklovitch.
In the run-up to the return of their annual Labor Day flagship party, Day Off, taking place at Brooklyn Live at the Inlet, we caught up with A-Trak to find out a bit more about what to expect from this year’s event, whether laptops killed the turntablism star and what exactly the deal is with his label’s preoccupation with ducks.
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Williamsburg label Fool’s Gold presents this weekly hip-hop party featuring label head Nick Catchdubs. Reduced admission with RSVP.
“2013 Class Photo” (Courtesy Smart Crew)
Smart Crew, the underground graffiti group that came out of Queens in 1997, is teaming up with Adidas to put on its first public exhibition. But that doesn’t mean its members are revealing their identities. In the above cartoon portrait, even the familiar face of rapper Action Bronson is pixelated. And in the below video teaser for “Smart Fools,” opening tomorrow at Fool’s Gold in Williamsburg, there’s some serious cloak-and-dagger action going on.
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North Brooklyn is rife with indie record labels–as Mike Sniper, the founder of Captured Tracks, told us when we spoke to him about that label’s five-year anniversary, “It’s crazy. I don’t even think people realize how many there are.”
Last month, we attempted to provide a comprehensive listening guide to all the indies in Greenpoint. That’s the what of record label culture in Brooklyn — but what’s the how, and the why? Wednesday, at the Newsroom, we’ll attempt to answer those questions. We’ve organized a panel that includes Sniper; Jeff Bratton, who owns and operates the boutique pop label Cascine; Adam Farrell, the creative director for Loma Vista and previously the marketing and creative director for Beggars Group; and Nick Catchdubs, the co-founder of the indie hip-hop label Fool’s Gold.We’ll see you Wednesday at 7 p.m., at 155 Grand Street, off of Bedford Ave, in Williamsburg. As always, the event is free.
Brooklyn label Fool’s Gold just released a video for “Night Is On My Mind,” the infectiously danceable single off of electro-funk duo Oliver’s “Mechanical” EP. It was filmed under the Williamsburg Bridge, just a stone’s throw from the label’s shop on Metropolitan Avenue, and may single-handedly bring back light-up LA Gear kicks (and maybe light-up nipples, too).
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