Rachel Beider, owner of Massage Williamsburg and Massage Greenpoint, is making your monthly visit from Aunt Flo a whole lot easier. Yesterday Beider and her massage studios rolled out a new service, her first in nine years, specifically to help ease period pain, which nearly all women experience.
The massage, called Moon Cycle Massage, will give clients a deep tissue massage focused on alleviating PMS, cramps and other monthly woes with rose geranium massage oil, a heat pack infused with lavender and flax seed and a relaxing cup of raspberry leaf tea to round out the experience. All of which she herself loves to indulge in each month.
“In the two days before my period starts I usually have a lot of lower back pain, specifically, and getting a massage is extremely helpful for me,” Beider said. “And I was just thinking about what else do I do for myself that’s really therapeutic during that time?”
Beider, one of the New York masseuses who reportedly saw a spike in business after the election of Trump, said she hasn’t given a Moon Cycle Massage yet since she just announced the new service, but her masseuses have been practicing on each other. She also said her clients and majority female staff had expressed interest in a massage aimed at making women’s lives easier, which motivated her to add it to the list of services. “It was very important to me to have a space that if you’re suffering from a specific issue or injury, you can come in just for that,” she said.
Her massage studios also provides prenatal massages. “The Moon Cycle Massage is the next step in just providing care for women,” Beider said. “Maybe they aren’t pregnant, but still would like a specialized service. Caring for women in all stages, that’s important to me.”
To that end, she and her staff also volunteer with Sanctuary for Families to provide chair massages to families and victims of domestic violence, gender violence, sex trafficking and their caregivers. She’s also hoping to open a third massage studio next year to ease tension and cramps in more clients, but hasn’t decided on a location yet. During September, Beider and her studios will offer $20 off all Moon Cycle Massages, which will normally start at $130 for an hour.