Outside the five-story Space Ninety 8 in Williamsburg.

A thousand people lined up to get carded last night outside of Space Ninety 8, the five-story Urban Outfitters concept store officially opening today in Williamsburg.

“Make It Rain” thudded through the speakers as members of the press tried to chew themselves buzzed, snacking on alcoholic People’s Pops (peach and orange blossom with bitters, rhubarb and tarragon with tequila, something with rum). If that didn’t work, there were two bars serving Brooklyn Brewery beer (one on the roof and another at The Gorbals, Ilan Hall’s restaurant on the third floor, which opens in May). Hall catered the event with hors d’oeuvres of bacon-wrapped matzo balls, crunchy meatballs with pesto, deep-fried sweet and sour radishes, and mini grilled cheeses.

Although this was technically a preview, the cash registers were manned with employees eager to ring up all sort of Urbanophilia (Hershel backpacks, jelly shoes, tees with Elvis Presley’s mugshot, books on henna tattoos, Kanye West greeting cards). The entryway was devoted to Brooklyn-made goods: labels included Talon, Fay Andrada, Julie Thevenot, Hartland Brooklyn, Lila Rice, DGIMI (Dear God It’s Me Isaac), Odette, Cold Picnic, Recreation Center, Bailey Doesn’t Bark, Chen Chen & Kai Williams, Fischer Clothing, MSC Skincare, Throne Watches, Horse Cycles and more.

The line to create a complimentary bouquet from James’s Daughters resembled Sunny’s Florist on Valentine’s Day. If we’re supposed to apply the store’s decorating aesthetic to our own apartments, we’re seriously lacking in Southwestern textiles, rope, and plants planted in non-plant-holders.

Tonight’s launch party from 5 p.m. to 8 p.m. will feature custom scents from S.W. Basics and treats from http Charlotte Patisserie, both of Greenpoint.

Click through the slideshow to see what else was on offer.

The Marketplace for indie local designers.

The Marketplace for indie local designers.

Dusen Dusen dress, $169.

Dusen Dusen dress, $169.

A Girls reference because we're in Brooklyn (get it?). Hannah wore a version of this dress when she went drinking with her GQ colleagues in a recent episode.

Custom surfboards by Salt Surf.

Custom surfboards by Salt Surf.

The Tee Party room might be OK if it didn't hit so close to home: the co-founder of Urban Outfitters has donated campaign money to Rick Santorum.

The Tee Party room might be OK if it didn't hit so close to home: the co-founder of Urban Outfitters has donated campaign money to Rick Santorum.

Urban Renewal, the UO vintage collection.

Urban Renewal, the UO vintage collection.

Crosley turntables sell for $150 to $180.

Crosley turntables sell for $150 to $180.

Lingerie.

Lingerie.

Last night's special cocktail was a ginger-mint caipiroska.

Last night's special cocktail was a ginger-mint caipiroska.

The Gorbals, Ilan Hall's restaurant-to-be.

The Gorbals, Ilan Hall's restaurant-to-be.

Vegetation.

Vegetation.

Seating on the roof.

Seating on the roof.

Geometric rooftop cabanas with chairs made from tree stumps.

Geometric rooftop cabanas with chairs made from tree stumps.

Follow the zigzag down the stairs to the Adidas Originals Blue basement pop-up shop.

Follow the zigzag down the stairs to the Adidas Originals Blue basement pop-up shop.

The Adidas emblem looks especially marijuana-esque when it's 10 feet tall.

The Adidas emblem looks especially marijuana-esque when it's 10 feet tall.

Obligatory banana on the wall.

Obligatory banana on the wall.

For your favorite twerking mummy.

For your favorite twerking mummy.

In memoriam of no one.

In memoriam of no one.

Because music needs to look better than it sounds.

Because music needs to look better than it sounds.

Another Girls shoutout--pink vinyl with adorned with Shosh and Jessa's faces

A body-flattering silhouette.

A body-flattering silhouette.

Best feature of the store!

Best feature of the store!

Whoever designed the dressing rooms must love Pinterest. So long plastic tags denoting the number of items being tried on. Instead, each fitting room has a wooden beam with numbers and a key attached. UO employees just move the key to the slot corresponding with each new customer.

Urban Outfitters in Williamsburg has all the cool kid brands.

Urban Outfitters in Williamsburg has all the cool kid brands.

New Balance sneakers were #13 on the original list from the blog Stuff White People Like

Mary, Mary, quite contrary, how does your garden -- glove?

Mary, Mary, quite contrary, how does your garden -- glove?

For your inner Lizzie Borden.

For your inner Lizzie Borden.

Mermaid Perfume.

Mermaid Perfume.

The store constantly reminds you that you've set foot in Brooklyn (the borough's emblazoned on all sorts of clothing). A mermaid in Brooklyn would smell like salt water, oil spill sludge, dead seagulls, yoga sweat and pierogis.

Itty bitty backpack hater Maggie Estep wouldn't have liked this bag one bit. But hey, it's big enough to carry your birth control.

Itty bitty backpack hater Maggie Estep wouldn't have liked this bag one bit. But hey, it's big enough to carry your birth control.

The worst jeans in the world, $175.

The worst jeans in the world, $175.

Trifecta of phallic patchwork, period simulation and a crotch hole

P.S. The store's got a flower market.

P.S. The store's got a flower market.

Outside Space Ninety 8 on N. 6th St. in Williamsburg

Outside Space Ninety 8 on N. 6th St. in Williamsburg

The Marketplace for indie local designers.A Girls reference because we're in Brooklyn (get it?). Hannah wore a version of this dress when she went drinking with her GQ colleagues in a recent episode.Custom surfboards by Salt Surf.The Tee Party room might be OK if it didn't hit so close to home: the co-founder of Urban Outfitters has donated campaign money to Rick Santorum.Urban Renewal, the UO vintage collection.Crosley turntables sell for $150 to $180.Lingerie.Last night's special cocktail was a ginger-mint caipiroska.The Gorbals, Ilan Hall's restaurant-to-be.Vegetation.Seating on the roof.Geometric rooftop cabanas with chairs made from tree stumps.Follow the zigzag down the stairs to the Adidas Originals Blue basement pop-up shop.The Adidas emblem looks especially marijuana-esque when it's 10 feet tall.Obligatory banana on the wall.For your favorite twerking mummy.In memoriam of no one.Another Girls shoutout--pink vinyl with adorned with Shosh and Jessa's facesA body-flattering silhouette.Whoever designed the dressing rooms must love Pinterest. So long plastic tags denoting the number of items being tried on. Instead, each fitting room has a wooden beam with numbers and a key attached. UO employees just move the key to the slot corresponding with each new customer.New Balance sneakers were #13 on the original list from the blog Stuff White People LikeMary, Mary, quite contrary, how does your garden -- glove?For your inner Lizzie Borden.The store constantly reminds you that you've set foot in Brooklyn (the borough's emblazoned on all sorts of clothing). A mermaid in Brooklyn would smell like salt water, oil spill sludge, dead seagulls, yoga sweat and pierogis.Itty bitty backpack hater Maggie Estep wouldn't have liked this bag one bit. But hey, it's big enough to carry your birth control.Trifecta of phallic patchwork, period simulation and a crotch holeP.S. The store's got a flower market.Outside Space Ninety 8 on N. 6th St. in Williamsburg

98 N. 6th St. between Berry St. and Wythe Ave.; Williamsburg, 718-599-0209; Mon. to Sat. 10 a.m. to 10 p.m., Sun. 11 a.m. to 9 p.m.