(image via White Label/ John Barclay)
There’s no doubt Red Bull has staked its claim on the music industry (it just launched a web series, “Mavens,” dedicated to women in the industry), but how would you feel if we told you that things were going in the other direction, now that the music people are getting involved in the business of energized-drink making? It’s true: John Barclay of Bossa Nova Civic Club recently launched a yerba mate soda company called White Label. And the stuff ranks right up there with the energy-drink heavy hitters.