(Photo by Kavitha Surana)

(Photo by Kavitha Surana)

“Retail diversity” is taking on a whole new meaning in the Lower East Side. Scrappy indie publishers Badlands Unlimited, launched in 2010, recently moved from a studio in Sunset Parks’ Industry City to a real five-person office on 24 Rutgers Street (ok, maybe that’s more Chinatown than LES). Hoping to integrate with their new surroundings, they struck up a partnership with the 99-cent store beneath their office and dubbed the experience “Y.oung P.ublisher 99¢ & Up.”

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