Welcome to Nolita Beach (photo: Tictailerooni)
Hot damn, it’s summer in the city. In celebration, a pop-up beach just appeared for the weekend at 171 Elizabeth Street. “Nolita Beach,” reads a blue neon sign outside the tiny gallery filled with 7,000 pounds of beach sand. Appropriately draped along its walls, like a set of functional tapestries, are beach towels created by ten prominent New York designers such as Jessica Walsh and Damien Correll. The crazed brain behind this bohemian beach is Tictail, an online marketplace where designers and artists create their own stores (think a less crunchy Etsy.)