(Photo: Williamsburg Shopping Weekend)
With rents going up, an L Train shutdown imminent, and chains like Lululemon moving into the ‘burg, retailers are tasked with drumming up more business and loyal shoppers. Enter the first ever Williamsburg Shopping Weekend.
If you’re looking to round out a lazy Saturday at the Brooklyn Flea, grab a morning coffee on the way to the L Train, or snag some unique pieces to invigorate your summer wardrobe, The Vale Collective is ready to deliver. The ambitious cafe/boutique/gallery soft-opened this week inside of the old d.b.a. space at 113 North 7th St., and owner Stephanie McDermott and project manager Kim Lenoir (who are also Williamsburg roomies) are perfecting the store for its first weekend in business.
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Stephanie McDermott (Photo: Jaime Cone)
The Williamsburg space that formerly housed craft beer bar d.b.a. is becoming a boutique, but beer isn’t entirely out of the picture: Stephanie McDermott plans to use it to entice wary boyfriends into her forthcoming shop, The Vale Collective.