Meet your host, "Juice"(Photo: Nicole Disser)

Meet your host, “Juice”(Photo: Nicole Disser)

The idea of a Tim Burton theme bar opening in the East Village is so weird on so many levels that I started to drive myself bonkers unpacking the implications of this so-called Beetle House. Would this be an ironic ode to Tumblr culture and fan fiction? A comment on how themed consumer culture has reached bizarre peaks? As it turns out, Beetle House is actually just a completely earnest theme bar and restaurant dedicated to the beloved, oh-so-spooky-creepy films of Tim Burton. Which hasn’t stopped it from getting smacked with a cease-and-desist from the director’s minders.

“I was like, ‘Why don’t we open a bar?'” co-owner Zach Neil recalls telling Brian Link, his business partner and BFF who was suffering from “massive depression” last year. “Bars are fun, it’s like having a birthday party every night. People come in, they hang out, you drink, hang out, everything’s good.”

More →