AdHoc Issue 12, cover design by A. Savage (Courtesy of AdHoc)
After a fitful start back in January 2013, the official zine for the roving “independent events collective” AdHoc went digital. In doing so, it joined countless more mini-publications that had chosen, either by design or by circumstance, to be available online only. But being relegated to an online existence wasn’t a great fit for the zine, especially considering that AdHoc already has a yin-yang sort of balance going on with a blog that feeds off the live music and in-person experiences they organize. “More and more I find myself experiencing life through a screen and it’s a terrible way to interact with the world,” AdHoc’s co-founder Ric Leichtung wrote to us in an email. “So much gets lost there.”
