via Badlands Unlimited
As you may have heard, Badlands Unlimited, the irreverent enfant terrible of the publishing world, recently set up shop in Chinatown. Their new digs include an unlikely collaboration with the 99-cent store underneath their office, which now hawks a selection of their books — ranging from steamy erotica to artistic meditations — alongside the lottery tickets and cleaning supplies.
(Photo by Kavitha Surana)
“Retail diversity” is taking on a whole new meaning in the Lower East Side. Scrappy indie publishers Badlands Unlimited, launched in 2010, recently moved from a studio in Sunset Parks’ Industry City to a real five-person office on 24 Rutgers Street (ok, maybe that’s more Chinatown than LES). Hoping to integrate with their new surroundings, they struck up a partnership with the 99-cent store beneath their office and dubbed the experience “Y.oung P.ublisher 99¢ & Up.”