As you may have heard, Badlands Unlimited, the irreverent enfant terrible of the publishing world, recently set up shop in Chinatown. Their new digs include an unlikely collaboration with the 99-cent store underneath their office, which now hawks a selection of their books — ranging from steamy erotica to artistic meditations — alongside the lottery tickets and cleaning supplies.
“Retail diversity” is taking on a whole new meaning in the Lower East Side. Scrappy indie publishers Badlands Unlimited, launched in 2010, recently moved from a studio in Sunset Parks’ Industry City to a real five-person office on 24 Rutgers Street (ok, maybe that’s more Chinatown than LES). Hoping to integrate with their new surroundings, they struck up a partnership with the 99-cent store beneath their office and dubbed the experience “Y.oung P.ublisher 99¢ & Up.”