Moishe's new sign (Photo: Rob Scher)

Moishe’s new sign (Photo: Rob Scher)

Passing by Moishe’s Bake Shop this week, we were delighted to see that after a few months of going relatively incognito, the East Village institution has finally gotten a new sign. But we couldn’t help but wonder, as fans of such things, about its lovably dilapidated original signage. Is it now in safe keeping, a la Kim’s Video? We asked owner Moishe Perlmutter, who told us the last thing we wanted to hear. 

More →