Zach Neil had a pretty sweet idea: “I wanted to find a way to do something with cake and ice cream and elaborate toppings and I wanted to make it make it vegan as well.”

He did some Googling and came across Black Tap’s immensely popular, decadent (and non-vegan) cake batter milkshake, the Cake Shake. Neil’s new shop, which fully opened in the East Village last week, is called Cakeshake. But it isn’t a mere Black Tap knockoff. “Essentially, we wanted a place where anyone could go and order this over-the-top Instagrammable shake that is also sensitive to lifestyle and [is plant-based],” he tells Bedford + Bowery.

Over the top indeed: Following up on the edible gold trend that seems to have swept New Yorkers into a fervid consumption of metallic substances (gold-plated chicken wings, anyone?), Cakeshake is offering an appropriately named #blingbomb shake, whose golden and silver sparkles practically blind the viewer and mask the mountain of mini cupcakes and vegan ice cream that lies underneath.

Neil embarked on his vegan shake voyage about a year and a half ago, when he started trending toward a more plant-based diet, but realized that eating that way outside of major cities was a real challenge. And not just for him, but his daughters, too. “I have two daughters who have a sweet tooth. I’ve taken them on my journey on veganism. I wanted [options] that were healthier and plant-based,” Neil told us. Then the idea dawned on him: why not vegan milk shakes, with some gluten-free options and maple bacon-topped treats (ask for the “Elvis”) for the carnivores as well. Neil pitched the idea to his friend (and now the store’s executive chef), Felix Castro, who loved the idea. With the help of co-owner Tim O’Grady,  Cakeshake was born.

Do you love gold? Then the #blingbomb is for you! #gold #goldshake #ediblegold #bling #vegan #veganicecream #shakes #icecream #dessert #nyc #eastvillage

A post shared by Cake Shake USA (@cakeshakeusa) on Aug 1, 2018 at 8:24pm PDT

Most of the shakes range from $10-$15. There’s a 100% vegan #popmocha shake that comes packed with tres leches ice cream, espresso reduction, hand-made caramel corn, and whipped cream in a smorgasburg they call “plant-based heaven.” Other notable options include a vegan avocolada shake, which is their take on a piña colada, except with the very millennial addition of avocado to the usual pineapple. They’re constantly experimenting with new flavors, so you’ll just have to visit in person to see their latest menu. Note: kids under the age of 12 get a free drink with purchase of an adult shake, so this is one family-friendly joint. Bring a friend to share.

Cakeshake is located at 514 East 6th street, and is open from 2 pm-10 p.m. every weekday.