What do you think of when you hear the name “Frida Kahlo?” Her lush, Tehuantepec-inspired dresses? Her flowered headdresses? Her unmistakeable unibrow? These days, one of the most iconoclastic and eccentric artists of her time is often reduced to a mass-produced fashion icon. With all the Halloween costumes and kitschy Frida-printed magnets, bags etc, she’s surely one of the most recognizable Mexican figures in the world–and the most commodified. (Though those El Chapo t-shirts could change that.)