Even if GIFs are objectively one of the greatest things that’s ever happened to the internet, not everyone gets them. Humorless turds say that these grainy, animated loops are a passing fad, and a medium that’s prone to idiocy. Haters will continue to hate, but one criticism actually feels a bit true: GIFs lack nuance and are far too fleeting to communicate anything of substance. They’re the perfect metaphor for the kids-these-days refrain that our attention spans are shrinking. One recent and oft-repeated study conducted in Canada found that 2,000 participants, on average, measured a mind-bogglingly brief attention span of 8 seconds. Supposedly this means that in a competition between humans and goldfish, we’d lose to the fish.