There’s no doubt Red Bull has staked its claim on the music industry (it just launched a web series, “Mavens,” dedicated to women in the industry), but how would you feel if we told you that things were going in the other direction, now that the music people are getting involved in the business of energized-drink making? It’s true: John Barclay of Bossa Nova Civic Club recently launched a yerba mate soda company called White Label. And the stuff ranks right up there with the energy-drink heavy hitters.
It’s forecast to rain all weekend (boo), but today the weather gods are giving us a pretty tantalizing taste of the summer vibes around the corner. And we all know what that means: soaking up drinks, drinks, and more draaanks galore.
The Passport Program is a not-too-shabby way to make your summer imbibing a little bit cheaper, especially if your #goals this summer include expanding your cocktail repertoire and hitting new bars on the drink scene.
Ah, the Negroni — one part gin, one part Campari, one part vermouth, but all parts refreshing, bitter sophistication. The Italian-born drink was immaculately conceived in 1919 by a bartender who, looking to make a drink called the Americano boozier, swapped soda water out for gin. It’s great either on the rocks or up — we’ve even seen a dangerously boozy frozen version that’s perfect for summer (but not for dignified nights) at the Narrows. More →