Get anywhere near the old Pfizer building these days and you’ll be overwhelmed not with the smell of medicinal byproducts, but with the delicious aroma of cookies, coffee, and freshly baked bread. Pfizer left the massive industrial plant empty in 2008 and it was bought up by a real estate investment firm a few years later. Today, it finally saw the opening of Brooklyn FoodWorks, an educational institute, incubator, and communal kitchen that will offer low-cost co-working space for small food startups.
The e-mail arrived at 11 a.m. three weeks ago: Jerry Seinfeld’s former private chef would be cooking a seven-course meal based on the history of the Lower East Side. Location? TBD.
That’s all Dinner Lab members knew when word spread about their next offering. They had five hours to decide whether to buy tickets; they went on sale at 4 p.m. and were gone in minutes.